Establishing, Managing, and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices


Online health information combined with social media channels like Twitter and Facebook has created a new generation of patients. They are empowered. They have a voice in their own care that they never had before. And more are using social media and physician review sites to choose their doctor or medical practice. Given these stakes, you can’t afford to leave your online reputation to chance.

Kick off your social media efforts today with Establishing, Managing, and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices, a comprehensive resource not available anywhere else. In addition to unique insights from practicing physician and social media pioneer Kevin Pho, MD, this book offers doctors a step-by-step guide on how to use social media to manage an online reputation. It also provides insider tips on how to respond to online ratings and a guide to work with all of the major physician review sites. Don’t let others define you on the web. Take control of your online reputation now!

From the Foreword, Robert Wachter, MD says, “… whether we like it or not, our online reputation is becoming the main prism through which we will be known – to colleagues, to friends, to patients, to prospective employers … With this realization comes the recognition that we can no longer afford to be passive observers of our online persona.”

Notable features

  • Written by Kevin Pho, MD and Susan Gay.  Dr. Pho’s blog,, is social media’s leading physician voice, with over 100,000 subscribers on Facebook, Twitter, Google+, LinkedIn, and RSS.  He is a contributor to USA Today, CNN, and the New York Times, and has been cited regularly by major media.
  • Backed by evidence, enhanced with stories! Dozens of anecdotes and case studies from social media leaders like Vineet Arora, MD, Katherine Chretien, MD, Natasha Burgert, MD, Dave deBronkart, Susannah Fox, Kerri Morrone Sparling, Wendy Sue Swanson, MD, and Bryan Vartabedian, MD.
  • The Foreword is written by Robert Wachter, MD, Professor of Medicine at the University of California, San Francisco.  His blog, Wachter’s World, is one of the nation’s most influential, and Modern Physician has ranked him as one of the 50 most influential physicians in the U.S. for each of the last five years, the only academic physician to achieve this recognition.
  • Endorsements from Abraham Verghese, MD, Eric Topol, MD, Jerome Groopman, MD, Pamela Hartzband, MD, George Lundberg, MD, Paul Levy, Sandeep Jauhar, MD,  Mike Sevilla, MD, and many others.